Luxe Alchemy in China: Brand Affinity Report 2023

Apr 30, 2025

Our latest report, grounded in an extensive consumer scan and underpinned by the brand affinity model, charts a course for sustainable success in market dynamics.

Anchored in the latest Chinese consumer survey results, the article would delve into the crucial role of brand affinity in shaping and sustaining relationships between consumers and luxury brands, highlighting consumer evolving preferences and behaviors in one of the world's largest luxury markets. It would examine how, in the context of these emerging trends, brand affinity has become more important than ever for luxury brands looking to establish a lasting presence in the market.

Further, the piece would introduce Premier’s Brand Affinity Model, a framework designed to help luxury brands cultivate deeper connections with their consumers. This model emphasizes the importance of creating shared experiences, aligning brand values with those of the consumers, and consistently delivering on brand promises to build trust and loyalty. The article would also discuss strategies for luxury brands to enhance their brand affinity, such as personalized marketing, exclusive experiences, and community building initiatives. It would explore how these strategies not only resonate with the emotional and aspirational needs of luxury consumers but also foster a sense of belonging and advocacy among them.